Why do we need on demand if we simulcast online?
Consumer behavior is changing. Television has already adjusted to this change. The accommodation of time shifting has both responded to and reinforced consumer expectations that media should be available on-demand.
The changed consumer expectations extend to all media.
If a radio program doesn’t fit their busy schedule, they typically miss it. But now, those days are over. With on demand, you will accommodate time shifting and serve up high quality content on-demand to loyal listeners, drive additional audience and maintain your competitiveness in an increasingly crowded media landscape.
Live broadcast will continue to be an essential part of radio’s future, but with on-demand audio experiencing striking gains, every broadcaster should be developing an on-demand content strategy.
Is on demand talk a fit with music formats?
We have seen first-hand the synergies between talk and music programming. For decades, broadcast radio listeners have had music, and news and talk programming right next to each other in cars on the radio dial.
With on demand, music stations can now add spoken word audio and podcasts to their services, right next to the online streaming of music.
We are living in an on demand and take charge of your media culture. Be the one who gives your listeners more options and more control.
What is personalized engagement?
Journity is the latest cloud-based software solution and the first product of its kind developed specifically with ministries and broadcasters in mind. And best of all, it's natively integrated into the player.
Journity revolutionizes the way you think about your entire website by bringing you a way to connect with your digital audience on an individualized level, including when they click-to-play on demand content.
At its core, Journity is based on two fundamental ideas:
- Each individual who visits your website is on their own unique JOURNEY.
- When you’re able to truly engage with your website visitors, you help them UNITE with you and your partners.
By using our simplified dashboard, you can go beyond simple website analytics to deliver messages to your on demand viewers AND website visitors in real-time, messages that resonate with individuals, because those messages are based on their own personal interests and behaviors.
How is the platform monetized?
Built-in personalization with the player and across your website. The Key to Monetizing Your Content. Personalization is a term increasingly used in digital marketing, and for good reason — it effectively improves audience engagement, which drives revenue. For broadcasters, that means more revenues from fundraising, advertising and spsonsorships.
What is "Instant Donations"?
Using the player's seamless integration with Journity, you will leverage the combination of our powerful audience insights and our proprietary measurement of true engagement. We now have the ability to attract ‘instant donations’ via campaigns offered to your optimally engaged audience members. This high-value capability has driven significant donation upticks in our early customer’s end of year giving campaigns.
Is the platform a driver for growth?
The next generation of audio is upon us. Offering more on-demand audio options is something you’ll find near the top of the checklist for many stations looking to grow audience.
The data suggests that on-demand audio is more additive than subtractive for radio. More audio is being consumed today than ever before according to Edison Research.
And with its broadcast megaphone, radio holds a distinct advantage over podcast pureplays, which sometimes struggle for their content to be found.
Do we need a hosting and streaming service?
The system is a fully managed service. That includes hosting, storage, streaming, technical support, and ongoing maintenance.
The eStation sources capacity from the world's leading technology providers to ensure fast and reliable delivery at the lowest possible rate. We make your media management, simple, fast, reliable and cost effective.
What are the options for content distribution?
We provide three kinds of content distribution and syndication. Choose the method that best suits your needs:
Content Creator: This approach is for users who regularly create video and audio ready for uploading. The eStation provides you with the tools to manage the entire process. Some producers get national distribution for their programs on the Content Network, for free. Become a "Broadcaster", aggregate and distribute content and customized channels from your own website.
Broadcaster: If you're looking for an easy and cost effective way to feature on-demand content from your website and apps, then the eStation and complementary Content Network is for you.
- Content Hub: We also support hybrids. For example, you could be both a Content Creator and Broadcaster. The system allows you to upload your own content and mix it with content from the Network. You can also receive content from other providers, becoming a Content Hub.
Will we need additional staff?
Training resources will enable non-technical staff to easily edit, manage, assign, and distribute digital audio and video content from in-house sources, our Content Network, or a mixture of the two.
Your technology team will benefit by not having to deploy, update, or otherwise maintain the platform, so that they are free to focus on other value-added projects that contribute to your business goals for the platform.
How do I schedule a demo?
What is the business philosophy of Glorystone?
From the beginning, we have been relentless in providing our customers with tools and systems that help people grow closer to God. We believe that every Christian broadcaster should have access to our player and content for anytime, anywhere delivery and consumption.