How did the eStation get its name?
The eStation is an all-in-one platform that gives a radio station everything necessary for on-demand broadcasting.
The platform's name is derived from broadcast "station", and like broadcasting includes: the distribution of audio and video content to an audience (transmitter, studio) via a communications medium (streaming). The free eStation player for listeners can literally turn any connected device with a speaker into a radio or TV set.
Unlike a broadcast station, the eStation does not require a license to operate.
Why do we need on-demand if we simulcast online?
Consumer behavior is changing. Television has already adjusted to this change. The accommodation of time shifting has both responded to and reinforced consumer expectations that media should be available on-demand.
The changed consumer expectations extend to all media.
If radio program doesn’t fit their busy schedule, they typically miss it. But now, those days are over. With the eStation, you will accommodate time shifting and serve up high quality content on-demand to loyal listeners, drive additional audience and maintain your competitiveness in an increasingly crowded media landscape.
Live broadcast will continue to be an essential part of radio’s future, but with on-demand audio experiencing striking gains, every broadcaster should be developing an on-demand content strategy.
Is on-demand talk and music a perfect match?
We have seen first-hand the synergies between talk and music programming. For decades, broadcast radio listeners have had music, and news and talk programming right next to each other in cars on the radio dial.
With the eStation, music stations can now add on demand spoken word audio and podcasts to their services, right next to the online streaming of music.
We are living in an on demand and take charge of your media culture. Be the one who gives your listeners more options and more control.
What are the options for content distribution?
We provide three kinds of content distribution and syndication. Choose the method that best suits your needs:
Content Creator: This approach is for users who regularly create video and audio ready for uploading. The eStation provides you with the tools to manage the entire process. Some producers get national distribution for their programs on the Content Network, for free. Become a "Broadcaster", aggregate and distribute content and customized channels from your own website.
Broadcaster: If you're looking for an easy and cost effective way to feature on-demand content from your website and apps, then the eStation and complementary Content Network is for you.
- Content Hub: We also support hybrids. For example, you could be both a Content Creator and Broadcaster. The system allows you to upload your own content and mix it with content from the Network. You can also receive content from other providers, becoming a Content Hub.
How can the platform be monetized?
We will work with your sales team at no charge to help you develop attractive sales opportunities, including: in-stream advertising, video ads, platform sponsorships, content syndication, and social media marketing. And, unlike other platforms that only offer a percentage of revenue, we allow you to keep 100%.
Is the platform a driver for growth?
The next generation of audio is upon us. Offering more on-demand audio options is something you’ll find near the top of the checklist for many stations looking to grow audience.
The data suggests that on-demand audio is more additive than subtractive for radio. More audio is being consumed today than ever before according to Edison Research.
And with its broadcast megaphone, radio holds a distinct advantage over podcast pureplays, which sometimes struggle for their content to be found.
Do we need a hosting and streaming service?
The system is a fully managed service. That includes hosting, storage, streaming, technical support, and ongoing maintenance.
The eStation sources capacity from the world's leading technology providers to ensure fast and reliable delivery at the lowest possible rate. We make your media management, simple, fast, reliable and cost effective.
Will we need additional staff?
Training resources will enable non-technical staff to easily edit, manage, assign, and distribute digital audio and video content from in-house sources, our Content Network, or a mixture of the two.
Your technology team will benefit by not having to deploy, update, or otherwise maintain the platform, so that they are free to focus on other value-added projects that contribute to your business goals for the platform.
How do I schedule a demo of the eStation?
What is the business philosophy of Glorystone?
From the beginning, we have been relentless in providing our customers with tools and systems that help people grow closer to God. We believe that every Christian broadcaster should have access to our player and content for anytime, anywhere delivery and consumption.